Product Launch V2
HyperFrames-inspired narrative structure. Hook → Story → Proof → CTA (not feature enumeration). Scenes are visual containers; the story lives in captions that change mid-scene. Captions layer on top with its own timing. 19.5s, 95% hard cuts, only 1 shader transition at the CTA reveal.
What's inside
3
Scenes
20s
Total duration
17
Layers
9
Editable fields
Layer types
Effects
Transitions
How it works
Set your variables
Fill in the editable fields — text, images, colors — in the Customize section to adapt the template to your brand.
Check the preview and scenes
Review the poster and the scene breakdown to confirm the template fits your platform, duration, and style.
Open in Studio and render
Fine-tune in the studio and export an MP4, or send the VideoJSON to the render API for automated pipelines.
Customize your video
Edit the fields below, then open the studio to render.
Frequently asked questions
Can I change the product name?
Yes. "Product name" is a template variable — edit it in the form above before opening the studio, and your video renders with your own content.
Can I use my own images?
Yes. The "Product image" field accepts your own image upload, or you can keep the default media that ships with the template.
Can I customize the call to action?
Yes. Edit the "Call to action" field to change the button text your viewers see.
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